Strategies

Restrict the content and placement of alcohol advertisements on broadcasts, outdoor displays, internet marketing, etc. via state laws, local ordinances, industry self-regulation, or a combination of efforts

Match disadvantaged or at-risk youth with volunteer mentors in school or community settings

Detect and intervene in potentially violent situations, educate and mobilize communities, and connect high-risk individuals to services; formerly called Chicago CeaseFire

Encourage use of designated drivers via population-based mass media campaigns, incentive programs based in drinking establishments, and other efforts

Support use of in-vehicle devices that alert novice teen drivers when they have high g-force events (e.g., rapid acceleration, braking, or turning) and allow families to review driving performance

Establish roads that avoid built-up areas such as towns, cities, or commercial/business districts

Educate owners, managers, servers, and sellers at alcohol establishments about strategies to avoid illegally selling alcohol to underage youth or intoxicated patrons

Implement private sector rules or public sector regulations that prohibit smoking outdoors or restrict it to designated areas

Provide short-term employment opportunities for youth, especially those from disadvantaged backgrounds

Encourage participants to quit using tobacco by a set date or during a specific time period and give successful participants a chance to win financial rewards or other prizes; often called Quit & Win contests