Strategies

Restrict the content and placement of alcohol advertisements on broadcasts, outdoor displays, internet marketing, etc. via state laws, local ordinances, industry self-regulation, or a combination of efforts

Expand broadband availability and adoption in unserved and underserved areas through initiatives that address infrastructure and cost barriers

Restrict alcohol consumption anywhere on a college or university campus or only in specific areas (e.g., residence halls)

Encourage use of designated drivers via population-based mass media campaigns, incentive programs based in drinking establishments, and other efforts

Offer programs to help individuals without a high school diploma or its equivalent achieve a high school equivalency credential

Require employers in an affected jurisdiction to provide paid time off for employees to use when ill or injured

Provide industry-focused education and job training based on the needs of regional employers within specific sectors

Provide objective, normative information to reduce college students’ misperceptions about alcohol use and, ultimately, change their drinking behavior

Provide short-term employment opportunities for youth, especially those from disadvantaged backgrounds

Provide all students with the information and skills to prevent alcohol use; programs can be delivered via a specific curriculum or as a component of classroom behavior management