This tool (from M + R) describes a process for creating powerful, succinct, messages—no more than 27 words, delivered in nine seconds, containing just three (or fewer) ideas. It can be found in:
- Act on What's Important under Develop Your Persuasive Message
- Communicate under Develop Your Messaging
- Work Together under Develop the Group’s Vision, Values, and Mission Statement.
Examples of Use
View details about a webcast that walks you through using the 27-9-3 tool.
View details about a webcast where David Liners, of WISDOM, discusses how his organization used the 27-9-3 tool.