27-9-3 Tool: Developing Your Persuasive Message

March 4, 2013
Resource type:


27-9-3_Worksheet.pdf (314.79 KB, PDF)

This tool (from M + R) describes a process for creating powerful, succinct, messages—no more than 27 words, delivered in nine seconds, containing just three (or fewer) ideas. 

Watch a CHR&R webinar short for guidance on how to use this tool to create compelling communications.


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