27-9-3 Tool: Developing Your Persuasive Message


27-9-3_Worksheet.pdf (314.79 KB, PDF)

This tool (from M + R) describes a process for creating powerful, succinct, messages—no more than 27 words, delivered in nine seconds, containing just three (or fewer) ideas. 

Examples of Use

View details about a webcast that walks you through using the 27-9-3 tool.  

View details about a webcast where David Liners, of WISDOM, discusses how his organization used the 27-9-3 tool.

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