Important Information About This Guide
Act on What's Important focuses on promoting policy, systems, and environmental changes to improve community health for the long term. This step provides support and guidance on advocating for change at a population level.
We know programs also play an important role in creating healthy communities. Whether you are advocating for a policy change or implementing a programmatic intervention, this guide will help you develop an action – or campaign – plan.
Effective campaign plans have multiple components including things like:
- Decision-maker analyses and outreach
- Coalition building
- Grassroots development
- Media advocacy
- Internal and external communications
- Fundraising/resource development
The Key Activities in this step provide guidance on these different components and offer tools to help you work through each of them. They will help you move from your broad goal to specific, measurable, achievable, realistic, time-determined (SMART) objectives, and then to even more specific tactics or action steps.
The guidance here is arranged in a linear fashion, but this is not a linear process. Many of these activities take place at the same time. You may also find yourself moving back and forth between many of the activities.