Strategies

Provide parents with car seats free of charge, via loan or low cost rental, often with education about proper installation and use

Educate parents and caregivers about proper use of car seats and reward parents and/or children for correct use

Encourage use of designated drivers via population-based mass media campaigns, incentive programs based in drinking establishments, and other efforts

Use mass media campaigns to persuade individuals to avoid drinking and driving or to prevent others from doing so; campaigns often focus on the negative consequences of alcohol-impaired driving