Using the data collection and analysis system you established, monitor progress toward your short-, medium-, and long-term goals. It’s helpful to periodically review the goals and benchmarks you established in your evaluation plan. If you’re engaged in advocacy campaigns, it’s as important to celebrate “wins” as it is to understand how you got there. Use Assess Effectiveness of Advocacy Efforts to establish, track, and celebrate benchmarks that reflect different inputs that go into an advocacy campaign.


