Additional Learning
- A New Way to Talk About the Social Determinants of Health (from Robert Wood Johnson Foundation) provides guidance on how to message the social determinants of health including best practices in language and choosing words, using data to support, not make your case and, using pictures to tell your stories.
- Activation Point (from Spitfire Strategies) builds on the Spitfire Strategies Smart Chart™ and focuses specifically on analyzing the type of public support needed for your campaign to succeed and strategies for mobilizing concerned people to action. (Registration required to download PDF.)
- Changing the Public Conversation about Social Problems: A Beginners Guide to Strategic Frame Analysis (from Frameworks Institute) is an e-workshop that walks through Strategic Frame Analysis, a method that uses research on how people think and communicate and uses that to help develop effective messaging around solving social problems. The website has many other resources available as well on message framing around specific issues.
- Health Communicator’s Social Media Toolkit (from Centers for Disease Control and Prevention) includes information to help you get started using social media—from developing governance to determining which channels best meet your communication objectives to creating a social media strategy.
- Meta Messaging: Framing your Case and Reinforcing Your Allies (from the Berkeley Media Studies Group) is an article that discusses the importance of framing to create strong meta-messages that can reinforce the important values that drive health issues.