Once you’ve identified what policy change you want to promote or program you want to implement, the next phase of the work is to develop a plan and to take action.
The first step is to create a clear strategy that will help focus and guide your planning efforts. Ideally, this strategy is the result of collaborative input from those who will carry out the plan, and include those who are most effected by the plan. The Midwest Academy Strategy Chart provides a framework for developing a “campaign roadmap” that can help a group decide which steps to take and when. This tool can be used to develop both your overall campaign strategy and to plan specific tactics that are part of the larger strategy.
Another planning option is the Advocacy Progress Planner, an online campaign planning tool that guides you through identifying your long-term goal, segmenting your audience, selecting specific strategies and tactics, and identifying benchmarks to evaluate progress along the way.
Effectively communicating with multiple audiences and through a variety of means will be an essential part of your campaign. The Smart Chart 3.0, from Spitfire Strategies, can help you hone your communications goals and craft a strategic plan to achieve them.
Although policy campaigns can be impacted by a variety of external variables (e.g., media attention on other issues, unexpected opposition strategies), a solid plan can help you anticipate and react to challenges along the way.