County Health Rankings & Roadmaps, A Healthier Nation, County by County

The County Health Rankings models and measures

Our Approach

The County Health Rankings model of population health

What can I do?

Action Center

Explore guides and tools for improving health.

What Works for Health

Explore programs and policies that work!

What can I learn from others?


Key findings from the last four years of County Health Rankings and other national reports.

County-by-County Blog

Project updates, commentaries, events and news about health across the nation from the County Health Rankings & Roadmaps team.

27-9-3 Tool: Developing Your Persuasive Message


This tool (from M + R) describes a process for creating powerful, succinct, messages—no more than 27 words, delivered in nine seconds, containing just three (or fewer) ideas. It can be found in Act on What's Important under Develop your persuasive message and in Communicate under Develop your messaging.

Examples of Use

Download a webcast that walks you through using the 27-9-3 tool.  

Download a webcast where David Liners, of WISDOM, discusses how his organization used the 27-9-3 tool.

County Health Rankings & Roadmaps Action Center ​Ready to Take Action?

Need help using these tools and resources? Check out our Action Center for step by step guides.