27-9-3 Tool: Developing Your Persuasive Message
This tool (from M + R) describes a process for creating powerful, succinct, messages—no more than 27 words, delivered in nine seconds, containing just three (or fewer) ideas. It can be found in Act on What's Important under Develop your persuasive message and in Communicate under Develop your messaging.
Examples of Use
Ready to Take Action?
Need help using these tools and resources? Check out our Action Center for step by step guides.