Jul 20, 2017
Link to Website
This resources (from Spitfire Strategies) walks through:
- Getting to know your audiences better by looking at six psychographic categories;
- Understanding what’s at play in people’s minds and anticipating responses to strengthen messaging efforts;
- Creating a game plan by deciding which audience insights to weave into messaging; and
- Getting inspired by others efforts to put Mindful Messaging into practice.
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