Mindful Messaging

Jul 20, 2017
Resource Type: 
Link to Website
Description

 This resources (from Spitfire Strategies) walks through:

  • Getting to know your audiences better by looking at six psychographic categories;
  • Understanding what’s at play in people’s minds and anticipating responses to strengthen messaging efforts;
  • Creating a game plan by deciding which audience insights to weave into messaging; and
  • Getting inspired by others efforts to put Mindful Messaging into practice.

It can be found in the Communicate step under Develop your messaging.

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