27-9-3 Tool: Developing Your Persuasive Message

Mar 4, 2013
Resource Type: 
Description

This tool (from M + R) describes a process for creating powerful, succinct, messages—no more than 27 words, delivered in nine seconds, containing just three (or fewer) ideas. It can be found in: 

Examples of Use

Download a webcast that walks you through using the 27-9-3 tool.  

Download a webcast where David Liners, of WISDOM, discusses how his organization used the 27-9-3 tool.

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Need help using these tools and resources? Check out our Action Center for step by step guides.